Pet Luxury 38mm

£22.99 Per Sq Mtr

(31 customer reviews)


  • Outstanding luxury range product
  • Super soft and dense
  • Polyurethane backed so urine smell is not absorbed into the backing
  • Looks great from all angles
  • Total weight: 2795 Grams Per Sq Mtr
  • Stitch rate: 25 Per 10cm Linear
  • Tuft Gauge: 3/8″

Please Note:

2m & 4m widths will both colour / batch match perfectly

5m wide is a stand alone product and will not colour / batch match the 2m & 4m widths


Pet Luxury Artificial Grass is an outstanding luxury range product. It is super dense, soft and looks great once fitted. The product utilises straight polyethylene and curled polypropylene micro-nerve fibres which provide the softness with resilience whilst also reducing glare and shine.

Like Pet Premium 30mm, this product is also dispersion backed meaning fluids are repelled and urine smells are not absorbed into the backing.

Firstly there is a difference between “Pet Friendly” and “Pet Specific

Pet friendly is pretty much all artificial grass – why?, because against real grass and other landscape options, Arificial Grass does not stain (real grass goes yellow and even dies). And because Artificial Grass is porous, any liquids go through the product.

Artificial Grass is also soft on paws and when you compare to hard landscape alternatives such as stones, gravel etc (which can even damage pets paws) you can see that dogs and cats love to play, walk and run on Artificial Grass.

So nearly all Artificial Grasses,  are “Pet Friendly” however....

Now to “Pet Specific”.

Regular Artificial Grass is made with latex to bond the backing. Two problems with this 1) Some dogs can be allergic to latex and can get a reaction.  Not too great of a risk but still a concern for dog owners. 2) pets like to urinate in the same places. With a regular Artificial Grass, this means over time an area of latex will break down and disintegrate.  One problem with this is pile retention, the pile will easily come out when the latex has disintegrated.  It will also start to smell when the latex gets more and more absorbed with urine.

Pet Specific (for example polyurethane backings) use no latex and is totally synthetic. Therefore the product will not break down, the pile will be retained and the smell will be less (still needs to be washed regularly.).  Also without the latex the issue there is less risk of an allergic reaction.  So this makes the product “Pet Specific”.  Also has an oval shape extrusion so does not have a spikey feeling on the paws.

The key difference is that it is polyurethane backed meaning fluids are repelled and therefore urine smells are not absorbed into the backing.

Colourwise- this product uses a mix of light and dark green fibres with a beige field-jute thatch which provides a really natural, dark green shade.

Pet Luxury 38mm is manufactured by EuroTurf and meets stringent EU quality requirements. This really will make your garden look a million dollars as well as making life so much easier as a pet owner.

  • 2m & 4m widths available (Also available in 5m width but you can not match to 2m and 4m width)
  • UV stabilized
  • Pet specific & child friendly
  • Thickness = 38mm
  • Total Weight: 2795 GSM
  • Stitch rate: 25 per 10cm linear
  • Tuft Gauge: 3/8″
  • Standard max roll length: 25m
  • Drainage Holes: Yes
  • No Sand Infill Required

Want something slightly shorter without losing the odour resistancy? Check out the Pet Premium 30mm.

Please note, all cuts on the same order will come from the same batch so you can order 2m & 4m and they will match perfectly. You can only use 5m only and not in conjunction with other widths as it will not batch match.

When joining, please ensure that the pile direction runs the same way, otherwise it will look as though two different grasses have been laid.

A weed membrane is required for all artificial grass installations. This can be found within the accessories category.

Don’t forget your essential accessories…

Geotextile Weed Membrane

Aquabond Adhesive

Each 310ml cartridge covers 3 – 4 linear metres.

Joining Tape

Separate Aquabond Adhesive is needed with this joining tape.

6″ Fixing Nails (50pk)

Our recommendation is to use 1 nail every 30cm.
Pack of 50 Nails

31 reviews for Pet Luxury 38mm

  1. Wendy (verified owner)

  2. Verified Buyer (verified owner)

  3. Dave Young (verified owner)

    Delighted with the delivery, service and product. Easy to fit and looks great. It is different to the sample though, the sample seemed to have more colours, having the two side by side did show the difference. But still happy and would recommend.

    Image #1 from Dave Young
    Image #2 from Dave Young
    Image #3 from Dave Young
    Image #4 from Dave Young
  4. Gavin James (verified owner)

    Couldn’t be happy with the grass. Far superior to any sample we had from other companies. I couldn’t rate artificial grass direct enough for the service and quality of material I was supplied. Easy to install and delivered in a short space of time from order. 5 star service. The grass has been down now a number of months and it still looks like it’s just been installed even with being used every day by the kids and the dogs. We have received a number of comments on how good the grass is and recommended artificial grass direct a number of times to friends and will continue to do so.
    Thank you artificial grass direct.

  5. Peter (verified owner)

    Very good would recommend

  6. Rachael W. (verified owner)

  7. NIGEL (verified owner)

    Arrived well packaged and generously a bit more than I had ordered. Quality is excellent and my dogs are happy with it too!

  8. Paul Tedds (verified owner)

  9. Andrew R. (verified owner)

    Very pleased with the prompt delivery and the artificial grass is brilliant , so lovely and soft under foot , it’s just like having a carpet in your garden!!

  10. Robert Haggart (verified owner)

    Arrived when promised, looks great fitted and a great price😄

  11. Joan Bell (verified owner)

  12. Joshua Cox (verified owner)

    Amazing quality grass, it looks great.
    From start to finish the whole experience was second to none. Delivery was GPS tracked from DC to my door with an eta displayed.

  13. Darren Lewis (verified owner)

    First class service received couple of days after ordering , very nice grass ,looks so real and the dogs love it . Top quality thanks

  14. steven Britnell (verified owner)

    Laid the grass today doesn’t seem to be the same as the sample I received

  15. Joseph C. (verified owner)

    Superb service and quality grass top team thanks again highly recommend

  16. Philip P. (verified owner)

    Really good quality

  17. Duncan D. (verified owner)

    Good product and v good customer service – questions answered quickly, good level of updates through the process and looks great now it’s down

  18. Janet Smith (verified owner)

    Lovely realistic looking grass. Only just been laid but the dogs love it already

  19. Tessa Prowse (verified owner)

    Absolutely ideal. 2x3m area just right for our new puppy. It looks great and feels good to walk on. At first we had laid it out the ‘wrong’ way and felt very disappointed with the look. Twizzled it round 180 and suddenly looked realistic. Thanks for such prompt service too.

  20. Heather (verified owner)

    Looks amazing.

  21. Joseph (verified owner)

    I’ve had a few samples from different companies and i found Artificial grass direct the best quality for price on contacting them very helpful and the deliver exceptional I am highly delighted with the result

  22. Christopher R. (verified owner)

    Fast efficient service,

  23. Michelle J. (verified owner)

  24. ALAN ECKERSLEY (verified owner)

    Excellent product looks like real grass, but better !

  25. Michael Pugh (verified owner)

    Brilliant quality friendly and efficient service

  26. Tim Last (verified owner)

  27. Alexander (verified owner)

  28. Richard (verified owner)

    Excellent product, first class service and delivery.

  29. Anonymous (verified owner)

    Great quality

  30. luigi P. (verified owner)

    Grass looks great. Time will tell

  31. Matthew (verified owner)

    Very pleased with the grass

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    Bristol 45mm – ROLL ENDS / OFF CUTS
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